Brown rice can take a long, long time to cook. When you don't have much time, this is a great product, taking just 25 minutes on the stove top! At $2.99 for a 2lb bag, it is quite economical. A 1 cup serving has 35 g carbohydrate and 2 g dietary fiber. The kids really love it, where as other brown rice can be a little too "chewy" for their taste.